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Win Personal Training Package (worth £200)

Hey As we near the end of the year we are looking to run a competition as a thank you for reading these our blog and emails this year This is a chance to win One Month at DM Elite to the value of £199 The cut off to complete the survey is 12pm Friday […]

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7 Unpopular Truths

….But they are all principles on how WE work as a Gym to best serve our members For long term, sustainable change and enjoyment with their fitness/health Here goes…. 1) Eating/Training for Performance. Eating/Training for Aesthetics. Eating/Training for Long Term Health. Are 3 VERY different things. 2) Visible Abs don’t always equate to health, nor […]

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A New Era for The Fitness Industry

We’re entering a new era of strength training. For too long, weightlifting was weirdly stigmatized and largely misunderstood. It was for only bodybuilders and athletes. It would make women “bulky.” It was too dangerous for older adults. That’s led to an avoidance of resistance training (and exercise altogether), and the country is alarmingly unfit. • […]

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Primal Code – DM Elite

I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His book is based off 7 key principles behind a brand So I thought I would compile our own version for our website and prospective staff/members So here goes….. 1. The Creation Story As Hanlon says in his book, […]

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Lessons From Becks

Recently just finished off David Beckham’s Netflix series and it was a good watch Better than watching Rangers/Man U in Europe this week anyway ! And I was feeling pretty nostalgic watching it Could remember it all from growing up, he was the man in my eyes The main lesson I took from it that […]

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Finite vs Infinite Games

2 of my favourite content creators recently did a podcast together And there was a segment (link below) That really struck a cord with me THERE IS NO END GAME Family Fitness Business The 3 things that I’m most passionate about and that I base my daily life on Always keep evolving You don’t ‘win’ […]

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‘Unreasonable’ lessons from my latest read

“If your business involves making people happy, then you can’t be good at it if you don’t care what people think.” (Will Guidara, Unreasonable Hospitality)   So many times people are tempted to make out they don’t care about what other people think and the perception is you have a stronger mentality.   I have […]

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7 lessons from 7 Years

Last week we hit 7 Years of DM Elite It’s been a great pleasure to serve everyone over that period and we are very proud to have changed so many lives through fitness and friendship. We have built an unrivalled community and from day 1 to now, it has been ever evolving. Lots of new […]

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What we are NOT….& Why

People often ask me how or why we got started People that are not with us often wonder how or why we charge what we charge for the Gym Essentially we aren’t a Gym, more so Personal Training…but more on that later 🙂 Why we do things certain ways which we have carried on with […]

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7 Reasons To Strength Train (#7 will surprise you)

There’s a big misconception (that is improving) around strength training ‘it will make me big and bulky’ ‘I just want to tone, I don’t want to put on a lot of muscle’ This is something we hear a lot but the truth is strength training really helps with you toning up and improving shape …and […]

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