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What We Are Not
Since we started back in 2016, we have been pretty firm on maintaining our brand promise and ensuring we stick to what we know and are the best at 🔥 ❌ We are not a gym that offers a membership card & you can come along, stick headphones in and go it alone. ✅ We do offer an […]
Continue readingWhy Most People Find Themselves Stuck With Their Fitness
I have been thinking since last week and how my frame of mind has changed since starting the business. When I opened the Gym I thought it would be easy, I had no plan & was quite naive/immature albeit willing to gamble on myself. See, I thought it would be all about workouts and fitness. […]
Continue readingNew To Fitness? 3 Most Common Questions Answered Here
You made the leap. You bought a membership. You got some gym clothes. Your head is in the game. But what if you don’t like your gym? Or what if you get there and it’s so overwhelming that you don’t know what to do? And by the way— what do you need to do to […]
Continue reading50% Gone…50% Remaining
Now we are into July we have seen our members make huge strides again – prioritising their health, fitness & wellness through our Elite 360 approach – achieving things they wouldn’t have done without that extra ‘push’ & guidance. Really cool to see. Every week we have members doing things they never deemed capable of […]
Continue reading9 Ways to Measure Progress (That Aren’t Weight Loss”
Scale weight and obsessing on numbers (albeit necessary for awareness at certain times) isn’t the be all and end all. And in fact, can be super detrimental to your progress if you attach too much value to them, or if actions don’t always match expectations. Here are some example on what you can measure to […]
Continue reading“HAVE TO” vs “WANT TO”
I had a conversation with a member at our Inverness Gym last week – nearing the end of her 6 Week Beginners’ Program with us and she’s loving it. Can remember speaking to her on her initial onboarding session and she was terrified. Had previous bad experience(s) at the Gym and was really apprehensive. This […]
Continue readingDM Elite Habit Checklist & 360 Approach to Fitness
In the world of boutique fitness and with the industry getting larger, there is a giant misconception that you need to be exhausted, breathless, and on your ass at the end of every workout. Cardio is important but can be overused/overhyped in the industry, and it is this exact set of beliefs that prevents most […]
Continue readingHow to Stay Motivated
As you probably already know, exercise releases endorphins. Sure, it can be uncomfortable going all out on a set of kettlebell swings while you’re feeling tired. But after we finish our workout, we get a sweat on…muscles are firing and we feel waaay better for it. Your body and mind thanks you for it. & […]
Continue readingThe ‘Results vs Volume’ Model
The retention and result based model looks dramatically different from the volume model, with nuances existing in everything from how we treat members, cleanliness, to staffing standards, to the quality control of the actual product, and beyond. When chasing member experience and results, it’s important to remember that you’re playing the long game. How we […]
Continue readingStrength Training Myths (Part 2)
My previous post was – Part 1 on my Myths on Strength Training that we, as a predominantly strength based Personal Training Facility Must get people to buy into, to live longer, healthier lives. This is not being all about weightlifting, that plays a huge role…but so does Cardio Training and they both feed into […]
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