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Welcome to the Blog


Keep up with the latest news and updates

November 27, 2023

7 Unpopular Truths

….But they are all principles on how WE work as a Gym to best serve our members ...

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November 10, 2023

Pills & Surgery

I saw this image on social media the other day and it made me laugh.   The ...

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October 20, 2023

A New Era for The Fitness Industry

We’re entering a new era of strength training. For too long, weightlifting was weirdly stigmatized and largely ...

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October 20, 2023

Primal Code – DM Elite

I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His ...

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October 12, 2023

What our people have to say about us

Our Gym is built on our people  From the team that coach our members day to day ...

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October 12, 2023

Lessons From Becks

Recently just finished off David Beckham’s Netflix series and it was a good watch Better than watching ...

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October 12, 2023

Finite vs Infinite Games

2 of my favourite content creators recently did a podcast together And there was a segment (link ...

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September 11, 2023

‘Unreasonable’ lessons from my latest read

“If your business involves making people happy, then you can’t be good at it if you don’t ...

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September 11, 2023

7 lessons from 7 Years

Last week we hit 7 Years of DM Elite It’s been a great pleasure to serve everyone ...

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August 28, 2023

When Training Is NOT The Problem

As we work towards our next Gym 4 Week Member Reboot It brings us back to what ...

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August 28, 2023

Am I Too Old For the Gym

Let me address the age obstacle ‘I’m too old’ ‘Gyms are for young people’ This could not ...

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July 25, 2023

What we are NOT….& Why

People often ask me how or why we got started People that are not with us often ...

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recent post

‘Gymtimidation’ – do you suffer?

‘Gymtimidation’ – do you suffer?

‘Unreasonable’ lessons from my latest read

‘Unreasonable’ lessons from my latest read

“Best Thing I have Done for my Business”

“Best Thing I have Done for my Business”

“Bottling Up” The DM Elite Vibe

“Bottling Up” The DM Elite Vibe

“HAVE TO” vs “WANT TO”

“HAVE TO” vs “WANT TO”
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