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“HAVE TO” vs “WANT TO”
I had a conversation with a member at our Inverness Gym last week – nearing the end of her 6 Week Beginners’ Program with us and she’s loving it. Can remember speaking to her on her initial onboarding session and she was terrified. Had previous bad experience(s) at the Gym and was really apprehensive. This […]
Continue readingStrength Training Myths (Part 2)
My previous post was – Part 1 on my Myths on Strength Training that we, as a predominantly strength based Personal Training Facility Must get people to buy into, to live longer, healthier lives. This is not being all about weightlifting, that plays a huge role…but so does Cardio Training and they both feed into […]
Continue readingWhat’s getting in the way?
“I just don’t have enough time to workout” Here’s the truth Exercise is THE most powerful tool to buy yourself more time (on Earth) Whenever someone starts working with us, we always take a careful inventory of what’s getting in the way of the results they want. Below is a brief list of some of […]
Continue readingWhy we are not a HIIT Gym
Not all interval training is the same Generally HIIT as we know it has a time and a place most of us would have had to do during lockdowns to get a workout in if you’re travelling and stuck in a hotel room it may be all you can do like any workout, you will […]
Continue readingPills & Surgery
I saw this image on social media the other day and it made me laugh. The funny thing is that some diseases are preventable and reversible through lifestyle change. Over the last few months I have spoke to people interested in working with us through these emails having experienced the following: – […]
Continue readingA New Era for The Fitness Industry
We’re entering a new era of strength training. For too long, weightlifting was weirdly stigmatized and largely misunderstood. It was for only bodybuilders and athletes. It would make women “bulky.” It was too dangerous for older adults. That’s led to an avoidance of resistance training (and exercise altogether), and the country is alarmingly unfit. • […]
Continue readingPrimal Code – DM Elite
I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His book is based off 7 key principles behind a brand So I thought I would compile our own version for our website and prospective staff/members So here goes….. 1. The Creation Story As Hanlon says in his book, […]
Continue readingFinite vs Infinite Games
2 of my favourite content creators recently did a podcast together And there was a segment (link below) That really struck a cord with me THERE IS NO END GAME Family Fitness Business The 3 things that I’m most passionate about and that I base my daily life on Always keep evolving You don’t ‘win’ […]
Continue readingAm I Too Old For the Gym
Let me address the age obstacle ‘I’m too old’ ‘Gyms are for young people’ This could not be further from the truth Trust me, we have recently had 3/4 people sign up between both Gyms in their 70s/80s and they are loving it Doing this they never deemed themselves of being capable of doing and […]
Continue readingThe #1 Reason People Don’t Get The Results They Want
Some motivation for the week coming right at you As we go into a new week it would be EASY to skip Monday and start next week But deep down this makes us a bit anxious as we aren’t doing what we said we would We have a quote in the Gym: What’s difficult is […]
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