Tag Archives for " 28 Day Challenge "

“HAVE TO” vs “WANT TO”

I had a conversation with a member at our Inverness Gym last week – nearing the end of her 6 Week Beginners’ Program with us and she’s loving it. Can remember speaking to her on her initial onboarding session and she was terrified. Had previous bad experience(s) at the Gym and was really apprehensive. This […]

Continue reading

DM Elite Habit Checklist & 360 Approach to Fitness

In the world of boutique fitness and with the industry getting larger, there is a giant misconception that you need to be exhausted, breathless, and on your ass at the end of every workout. Cardio is important but can be overused/overhyped in the industry, and it is this exact set of beliefs that prevents most […]

Continue reading

How to Stay Motivated

As you probably already know, exercise releases endorphins. Sure, it can be uncomfortable going all out on a set of kettlebell swings while you’re feeling tired. But after we finish our workout, we get a sweat on…muscles are firing and we feel waaay better for it. Your body and mind thanks you for it. & […]

Continue reading

The ‘Results vs Volume’ Model

The retention and result based model looks dramatically different from the volume model, with nuances existing in everything from how we treat members, cleanliness, to staffing standards, to the quality control of the actual product, and beyond. When chasing member experience and results, it’s important to remember that you’re playing the long game.  How we […]

Continue reading

Strength Training Myths (Part 2)

My previous post was – Part 1 on my Myths on Strength Training that we, as a predominantly strength based Personal Training Facility Must get people to buy into, to live longer, healthier lives. This is not being all about weightlifting, that plays a huge role…but so does Cardio Training and they both feed into […]

Continue reading

25 Myths About Strength Training (part 1)

Humans love myths and where it comes to the fitness industry and strength training in particular….I hear things frequently. To pre-empt this, we base the core foundation of what we do as strength work. This helps our members maintain and build Power and everyday strength as we all get older, around life. This is done […]

Continue reading

I Don’t Know What To Do At the Gym

Whenever someone starts working with us, we always take on board of what’s getting in the way of the results they want. Below is a brief list of some of the most common obstacles we hear. See if any of these ring a bell: I don’t know what to do at the gym I get […]

Continue reading

“Bottling Up” The DM Elite Vibe

Shona and Mary are regular attendees at DM Elite. Shona has been with us for over a year now, has completed marathons and smashed Hyrox along the way and really grown to love the Gym and what it stands for. Mary has been a 6am ever-present for over 6 years now from our Culloden days, […]

Continue reading

A Letter to Steve Bartlett

Not sure if you came across this post last week Ben Coomber, whom we had on to talk to us during lockdown on our Podcast and members page a couple of years back…produced a great arguement against The Diary of a CEO podcast and Steven Bartlett. Here is the link Click to Watch And it’s something […]

Continue reading

What’s getting in the way?

“I just don’t have enough time to workout” Here’s the truth Exercise is THE most powerful tool to buy yourself more time (on Earth) Whenever someone starts working with us, we always take a careful inventory of what’s getting in the way of the results they want. Below is a brief list of some of […]

Continue reading
1 2 3 11