Tag Archives for " Challenge "

“HAVE TO” vs “WANT TO”

I had a conversation with a member at our Inverness Gym last week – nearing the end of her 6 Week Beginners’ Program with us and she’s loving it. Can remember speaking to her on her initial onboarding session and she was terrified. Had previous bad experience(s) at the Gym and was really apprehensive. This […]

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How to Stay Motivated

As you probably already know, exercise releases endorphins. Sure, it can be uncomfortable going all out on a set of kettlebell swings while you’re feeling tired. But after we finish our workout, we get a sweat on…muscles are firing and we feel waaay better for it. Your body and mind thanks you for it. & […]

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The ‘Results vs Volume’ Model

The retention and result based model looks dramatically different from the volume model, with nuances existing in everything from how we treat members, cleanliness, to staffing standards, to the quality control of the actual product, and beyond. When chasing member experience and results, it’s important to remember that you’re playing the long game.  How we […]

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Strength Training Myths (Part 2)

My previous post was – Part 1 on my Myths on Strength Training that we, as a predominantly strength based Personal Training Facility Must get people to buy into, to live longer, healthier lives. This is not being all about weightlifting, that plays a huge role…but so does Cardio Training and they both feed into […]

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“Bottling Up” The DM Elite Vibe

Shona and Mary are regular attendees at DM Elite. Shona has been with us for over a year now, has completed marathons and smashed Hyrox along the way and really grown to love the Gym and what it stands for. Mary has been a 6am ever-present for over 6 years now from our Culloden days, […]

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What’s getting in the way?

“I just don’t have enough time to workout” Here’s the truth Exercise is THE most powerful tool to buy yourself more time (on Earth) Whenever someone starts working with us, we always take a careful inventory of what’s getting in the way of the results they want. Below is a brief list of some of […]

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Why we are not a HIIT Gym

Not all interval training is the same Generally HIIT as we know it has a time and a place most of us would have had to do during lockdowns to get a workout in if you’re travelling and stuck in a hotel room it may be all you can do like any workout, you will […]

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Win Personal Training Package (worth £200)

Hey As we near the end of the year we are looking to run a competition as a thank you for reading these our blog and emails this year This is a chance to win One Month at DM Elite to the value of £199 The cut off to complete the survey is 12pm Friday […]

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7 Unpopular Truths

….But they are all principles on how WE work as a Gym to best serve our members For long term, sustainable change and enjoyment with their fitness/health Here goes…. 1) Eating/Training for Performance. Eating/Training for Aesthetics. Eating/Training for Long Term Health. Are 3 VERY different things. 2) Visible Abs don’t always equate to health, nor […]

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A New Era for The Fitness Industry

We’re entering a new era of strength training. For too long, weightlifting was weirdly stigmatized and largely misunderstood. It was for only bodybuilders and athletes. It would make women “bulky.” It was too dangerous for older adults. That’s led to an avoidance of resistance training (and exercise altogether), and the country is alarmingly unfit. • […]

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