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Primal Code – DM Elite
I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His book is based off 7 key principles behind a brand So I thought I would compile our own version for our website and prospective staff/members So here goes….. 1. The Creation Story As Hanlon says in his book, […]
Continue readingFinite vs Infinite Games
2 of my favourite content creators recently did a podcast together And there was a segment (link below) That really struck a cord with me THERE IS NO END GAME Family Fitness Business The 3 things that I’m most passionate about and that I base my daily life on Always keep evolving You don’t ‘win’ […]
Continue reading‘Unreasonable’ lessons from my latest read
“If your business involves making people happy, then you can’t be good at it if you don’t care what people think.” (Will Guidara, Unreasonable Hospitality) So many times people are tempted to make out they don’t care about what other people think and the perception is you have a stronger mentality. I have […]
Continue reading7 lessons from 7 Years
Last week we hit 7 Years of DM Elite It’s been a great pleasure to serve everyone over that period and we are very proud to have changed so many lives through fitness and friendship. We have built an unrivalled community and from day 1 to now, it has been ever evolving. Lots of new […]
Continue readingAm I Too Old For the Gym
Let me address the age obstacle ‘I’m too old’ ‘Gyms are for young people’ This could not be further from the truth Trust me, we have recently had 3/4 people sign up between both Gyms in their 70s/80s and they are loving it Doing this they never deemed themselves of being capable of doing and […]
Continue reading7 Reasons To Strength Train (#7 will surprise you)
There’s a big misconception (that is improving) around strength training ‘it will make me big and bulky’ ‘I just want to tone, I don’t want to put on a lot of muscle’ This is something we hear a lot but the truth is strength training really helps with you toning up and improving shape …and […]
Continue readingThe #1 Reason People Don’t Get The Results They Want
Some motivation for the week coming right at you As we go into a new week it would be EASY to skip Monday and start next week But deep down this makes us a bit anxious as we aren’t doing what we said we would We have a quote in the Gym: What’s difficult is […]
Continue readingLessons From Our Strategic Staff Day
Couple weeks back we decided to close the Gym for a Staff Training day A team workout was on to kick off the day at 7am And then we took all of the staff out of the Gym for the day to to the Drumossie Hotel freshen up the environment We wanted to have the […]
Continue readingMomentum and a bad hair day
Was sifting through YouTube at the weekend And came across a video in between when I dyed my hair silver and was in the process of going back to black Total shocker ha ha Anyways The video is STILL relevant and an important message Getting started is tough but keeping the ball rolling the longer […]
Continue reading2 people are trying to lose weight – who has a better chance?
Sleep is an unfair advantage Sleep is a core foundation to obtaining the physical results you’d llike Now I’m not big on ‘talking weight’ and aesthetics a lot Because it required so much context so actually base a proper opinion for any individual That’s why we have coaches that can help It takes the guesswork […]
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