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What We Are Not
Since we started back in 2016, we have been pretty firm on maintaining our brand promise and ensuring we stick to what we know and are the best at 🔥 ❌ We are not a gym that offers a membership card & you can come along, stick headphones in and go it alone. ✅ We do offer an […]
Continue readingNew To Fitness? 3 Most Common Questions Answered Here
You made the leap. You bought a membership. You got some gym clothes. Your head is in the game. But what if you don’t like your gym? Or what if you get there and it’s so overwhelming that you don’t know what to do? And by the way— what do you need to do to […]
Continue reading50% Gone…50% Remaining
Now we are into July we have seen our members make huge strides again – prioritising their health, fitness & wellness through our Elite 360 approach – achieving things they wouldn’t have done without that extra ‘push’ & guidance. Really cool to see. Every week we have members doing things they never deemed capable of […]
Continue reading“HAVE TO” vs “WANT TO”
I had a conversation with a member at our Inverness Gym last week – nearing the end of her 6 Week Beginners’ Program with us and she’s loving it. Can remember speaking to her on her initial onboarding session and she was terrified. Had previous bad experience(s) at the Gym and was really apprehensive. This […]
Continue readingDM Elite Habit Checklist & 360 Approach to Fitness
In the world of boutique fitness and with the industry getting larger, there is a giant misconception that you need to be exhausted, breathless, and on your ass at the end of every workout. Cardio is important but can be overused/overhyped in the industry, and it is this exact set of beliefs that prevents most […]
Continue readingThe ‘Results vs Volume’ Model
The retention and result based model looks dramatically different from the volume model, with nuances existing in everything from how we treat members, cleanliness, to staffing standards, to the quality control of the actual product, and beyond. When chasing member experience and results, it’s important to remember that you’re playing the long game. How we […]
Continue reading“Bottling Up” The DM Elite Vibe
Shona and Mary are regular attendees at DM Elite. Shona has been with us for over a year now, has completed marathons and smashed Hyrox along the way and really grown to love the Gym and what it stands for. Mary has been a 6am ever-present for over 6 years now from our Culloden days, […]
Continue readingA Letter to Steve Bartlett
Not sure if you came across this post last week Ben Coomber, whom we had on to talk to us during lockdown on our Podcast and members page a couple of years back…produced a great arguement against The Diary of a CEO podcast and Steven Bartlett. Here is the link Click to Watch And it’s something […]
Continue readingWhat’s getting in the way?
“I just don’t have enough time to workout” Here’s the truth Exercise is THE most powerful tool to buy yourself more time (on Earth) Whenever someone starts working with us, we always take a careful inventory of what’s getting in the way of the results they want. Below is a brief list of some of […]
Continue readingNo January Rush (& Why)
Last week I mentioned we won’t be opening up the Gym for the “New Year rush” And we have had people that haven’t been with us, ask to sign up to us come 2024. For the last 6/7 years I think people assume I lie await until midnight on Hogmanay & turn the […]
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