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7 Unpopular Truths
….But they are all principles on how WE work as a Gym to best serve our members For long term, sustainable change and enjoyment with their fitness/health Here goes…. 1) Eating/Training for Performance. Eating/Training for Aesthetics. Eating/Training for Long Term Health. Are 3 VERY different things. 2) Visible Abs don’t always equate to health, nor […]
Continue readingA New Era for The Fitness Industry
We’re entering a new era of strength training. For too long, weightlifting was weirdly stigmatized and largely misunderstood. It was for only bodybuilders and athletes. It would make women “bulky.” It was too dangerous for older adults. That’s led to an avoidance of resistance training (and exercise altogether), and the country is alarmingly unfit. • […]
Continue readingPrimal Code – DM Elite
I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His book is based off 7 key principles behind a brand So I thought I would compile our own version for our website and prospective staff/members So here goes….. 1. The Creation Story As Hanlon says in his book, […]
Continue readingWhat our people have to say about us
Our Gym is built on our people From the team that coach our members day to day …to the members themselves If you’re curious about the type of results people experience at DM Elite What type of member comes And what they have to say Then here are some examples below: Chris Lynsey Peter Claire […]
Continue reading‘Unreasonable’ lessons from my latest read
“If your business involves making people happy, then you can’t be good at it if you don’t care what people think.” (Will Guidara, Unreasonable Hospitality) So many times people are tempted to make out they don’t care about what other people think and the perception is you have a stronger mentality. I have […]
Continue reading7 lessons from 7 Years
Last week we hit 7 Years of DM Elite It’s been a great pleasure to serve everyone over that period and we are very proud to have changed so many lives through fitness and friendship. We have built an unrivalled community and from day 1 to now, it has been ever evolving. Lots of new […]
Continue readingWhen Training Is NOT The Problem
As we work towards our next Gym 4 Week Member Reboot It brings us back to what we are in control of/responsible for and how we can positively work forwards We can ALWAYS improve at different stages of our journey Even if you have trained for longer There are always smaller, more incremental gains that […]
Continue readingAm I Too Old For the Gym
Let me address the age obstacle ‘I’m too old’ ‘Gyms are for young people’ This could not be further from the truth Trust me, we have recently had 3/4 people sign up between both Gyms in their 70s/80s and they are loving it Doing this they never deemed themselves of being capable of doing and […]
Continue reading7 Reasons To Strength Train (#7 will surprise you)
There’s a big misconception (that is improving) around strength training ‘it will make me big and bulky’ ‘I just want to tone, I don’t want to put on a lot of muscle’ This is something we hear a lot but the truth is strength training really helps with you toning up and improving shape …and […]
Continue readingThe #1 Reason People Don’t Get The Results They Want
Some motivation for the week coming right at you As we go into a new week it would be EASY to skip Monday and start next week But deep down this makes us a bit anxious as we aren’t doing what we said we would We have a quote in the Gym: What’s difficult is […]
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