I have been thinking since last week and how my frame of mind has changed since starting the business. When I opened the Gym I thought it would be easy, I had no plan & was quite naive/immature albeit willing to gamble on myself. See, I thought it would be all about workouts and fitness. […]
Continue readingRecently had an ex-member looking to come back and work with us And he ended up saying he would come back when he was fitter and lost some weight Now this ain’t the first time we have had this…and from experience People will ALWAYS seek comfort I do it when I reach for chocolate when […]
Continue readingScale weight and obsessing on numbers (albeit necessary for awareness at certain times) isn’t the be all and end all. And in fact, can be super detrimental to your progress if you attach too much value to them, or if actions don’t always match expectations. Here are some example on what you can measure to […]
Continue readingIn the world of boutique fitness and with the industry getting larger, there is a giant misconception that you need to be exhausted, breathless, and on your ass at the end of every workout. Cardio is important but can be overused/overhyped in the industry, and it is this exact set of beliefs that prevents most […]
Continue readingAs you probably already know, exercise releases endorphins. Sure, it can be uncomfortable going all out on a set of kettlebell swings while you’re feeling tired. But after we finish our workout, we get a sweat on…muscles are firing and we feel waaay better for it. Your body and mind thanks you for it. & […]
Continue readingThe retention and result based model looks dramatically different from the volume model, with nuances existing in everything from how we treat members, cleanliness, to staffing standards, to the quality control of the actual product, and beyond. When chasing member experience and results, it’s important to remember that you’re playing the long game. How we […]
Continue readingMy previous post was – Part 1 on my Myths on Strength Training that we, as a predominantly strength based Personal Training Facility Must get people to buy into, to live longer, healthier lives. This is not being all about weightlifting, that plays a huge role…but so does Cardio Training and they both feed into […]
Continue readingHumans love myths and where it comes to the fitness industry and strength training in particular….I hear things frequently. To pre-empt this, we base the core foundation of what we do as strength work. This helps our members maintain and build Power and everyday strength as we all get older, around life. This is done […]
Continue readingWhenever someone starts working with us, we always take on board of what’s getting in the way of the results they want. Below is a brief list of some of the most common obstacles we hear. See if any of these ring a bell: I don’t know what to do at the gym I get […]
Continue readingShona and Mary are regular attendees at DM Elite. Shona has been with us for over a year now, has completed marathons and smashed Hyrox along the way and really grown to love the Gym and what it stands for. Mary has been a 6am ever-present for over 6 years now from our Culloden days, […]
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