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7 Unpopular Truths
….But they are all principles on how WE work as a Gym to best serve our members For long term, sustainable change and enjoyment with their fitness/health Here goes…. 1) Eating/Training for Performance. Eating/Training for Aesthetics. Eating/Training for Long Term Health. Are 3 VERY different things. 2) Visible Abs don’t always equate to health, nor […]
Continue readingPills & Surgery
I saw this image on social media the other day and it made me laugh. The funny thing is that some diseases are preventable and reversible through lifestyle change. Over the last few months I have spoke to people interested in working with us through these emails having experienced the following: – […]
Continue readingPrimal Code – DM Elite
I was told to read ‘Primal Branding’ by Patrick Hanlon and it was an excellent read His book is based off 7 key principles behind a brand So I thought I would compile our own version for our website and prospective staff/members So here goes….. 1. The Creation Story As Hanlon says in his book, […]
Continue readingWhat our people have to say about us
Our Gym is built on our people From the team that coach our members day to day …to the members themselves If you’re curious about the type of results people experience at DM Elite What type of member comes And what they have to say Then here are some examples below: Chris Lynsey Peter Claire […]
Continue readingLessons From Becks
Recently just finished off David Beckham’s Netflix series and it was a good watch Better than watching Rangers/Man U in Europe this week anyway ! And I was feeling pretty nostalgic watching it Could remember it all from growing up, he was the man in my eyes The main lesson I took from it that […]
Continue readingFinite vs Infinite Games
2 of my favourite content creators recently did a podcast together And there was a segment (link below) That really struck a cord with me THERE IS NO END GAME Family Fitness Business The 3 things that I’m most passionate about and that I base my daily life on Always keep evolving You don’t ‘win’ […]
Continue reading‘Unreasonable’ lessons from my latest read
“If your business involves making people happy, then you can’t be good at it if you don’t care what people think.” (Will Guidara, Unreasonable Hospitality) So many times people are tempted to make out they don’t care about what other people think and the perception is you have a stronger mentality. I have […]
Continue reading7 lessons from 7 Years
Last week we hit 7 Years of DM Elite It’s been a great pleasure to serve everyone over that period and we are very proud to have changed so many lives through fitness and friendship. We have built an unrivalled community and from day 1 to now, it has been ever evolving. Lots of new […]
Continue readingWhen Training Is NOT The Problem
As we work towards our next Gym 4 Week Member Reboot It brings us back to what we are in control of/responsible for and how we can positively work forwards We can ALWAYS improve at different stages of our journey Even if you have trained for longer There are always smaller, more incremental gains that […]
Continue readingAm I Too Old For the Gym
Let me address the age obstacle ‘I’m too old’ ‘Gyms are for young people’ This could not be further from the truth Trust me, we have recently had 3/4 people sign up between both Gyms in their 70s/80s and they are loving it Doing this they never deemed themselves of being capable of doing and […]
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